The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast guest presenter

David O'Sullivan from Ignition Marketing is joined by a panel of marketing heavy-hitters:

Amie Peters, Head of Direct Mail, An Post

John McGee, Editor of Irish Marketing Journal

Nicky Doran, Head of Marketing, Bord Gais

Among the topics discussed were: the good weather and marketing sentiment, local marketing and identity, marketing graduates competencies, are we getting sidetracked by digital and overlooking fundamentals and other disciplines of marketing, how legislative changes will impact on sports sponsorship, the value of sponsorships, naming rights, integrating a single promotional message for Ireland. 


Direct download: 19_July_2013.mp3
Category:general -- posted at: 6:06am EDT

In this podcast guest presenter Edwina Neilan reports from the IAPI Future Heads event  - The Big Grill - held in July 2013. In the podcast Edwina interviews Deputy Managing Director MediaVest Ireland by telephone, and she reports from the event with interviewees Kieran O'Donovan ( Cawley Nea ) Antonia Mc Taggart ( Starcom ) and Mark Tanguy ( Mediavest ).

The IAPI Future Heads is a group of young people in the Irish advertising industry who wish to connect, inspire and foster new emerging talent within the advertising and communications industry. The Big Grill event offered  chance to younger entrants to the advertisng industry network with, and hear the views of, leading members of the Irish advertising industry on their experiences. 

Direct download: July_26_2013.mp3
Category:general -- posted at: 4:44am EDT