The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast, Professor Mary Lambkin from UCD Michael Smurfit Graduate Business School discusses the latest Consumer Monitor Q1 report for 2013 which is produced in conjunction with the MII  ..consumers are exercising caution by paying down debt, even when they have secure incomes....

..... plus Managing DIrector of Keogh's Crisps, Tom Keogh discusses the process of developing a consumer brand in a notoriously tough sector.

Direct download: Persuaders_24th_May.mp3
Category:general -- posted at: 5:13pm EST

On this edition of The Persuaders, Caroline Erskine from and Orlaith Blaney from McCann Dublin discuss the issue of how to encourage more women to appear on the airwaves, especially in business and science programming David O'Leary  from agency 80:20 discusses the launch of a new company in the social business space...RipplePlatform

Direct download: May_31_2013.mp3
Category:general -- posted at: 4:58pm EST