Podcast 197 Mobile Marketing Trends

In this podcast there is a special focus on mobile marketing with two guests with interesting perspectives on the topic. Donald Douglas is founder and Managing Director of mobile specialists Return2Sender and Philippe Brouder MD of Aertv.ie. Philippe is a television and interactive online executive with 20 years experience in new business development, editorial control, commercial and strategic planning - his current focus is on developing Aertv - Ireland's first online social TV platform. In our discussion we examine the trends in mobile including how TV is increasingly being delivered on mobile devices.