Wed, 14 September 2011
Gary Mullan from Prosperity.ie about trends in digital marketing jobs, what's hot, where are the jobs and Gary also talks about the launch of a new Meet-Up event in London targeting Irish ex-pats working in the London digital scene....
and in-studio Stuart Kinch, Guinness Marketing Manager discusses the marketing of Arthur's Day. How important are events as part of the brand strategy for Guinness and what are the lessons to learn. |
Wed, 14 September 2011
In this Persuaders Marketing Podcast a look at the growing popularity in online couponing. Sites such as LivingSocial and Groupon have build a big international awareness, but what of Ireland. In studio to talk about this are will be Michael Dwyer, founder of Pigsback.com who last year lauched their Megadeals website. We will be joined by Felim Meade owner of Graham O'Sullivan cafe chain who will give a client-side perspective.
Also Paul Moran from Mediaworks will be giving his take on the recently published JNLR Radio Listenership figures - where should radio be on your marketing budget allocation and which stations should be getting more of your spend?? |