The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

Gary Mullan from about trends in digital marketing jobs, what's hot, where are the jobs and Gary also talks about the launch of a new Meet-Up event in London targeting Irish ex-pats working in the London digital scene....


and in-studio Stuart Kinch, Guinness Marketing Manager discusses the marketing of Arthur's Day. How important are events as part of the brand strategy for Guinness and what are the lessons to learn.

Direct download: 12_August.mp3
Category:general -- posted at: 5:15pm EST

In this Persuaders Marketing Podcast a look at the growing popularity in online couponing. Sites such as LivingSocial and Groupon have build a big international awareness, but what of Ireland. In studio to talk about this are will be Michael Dwyer, founder of who last year lauched their Megadeals website. We will be joined by Felim Meade owner of Graham O'Sullivan cafe chain who will give a client-side perspective.


Also Paul Moran from Mediaworks will be giving his take on the recently published JNLR Radio Listenership figures - where should radio be on your marketing budget allocation and which stations should be getting more of your spend??  

Direct download: 5th_August.mp3
Category:general -- posted at: 4:51pm EST