The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

A special interview with Mark Cullen from research company W5, who have just launched the  Irish Customer Service Survey. The survey found that people associate grocery stores with the best customer service and the Government with the worst.  Over 2,000 people in Ireland responded to the online survey which rated Customer Service across thirteen sectors using the globally-recognised Net Promoter Service (NPS) score.  NPS is embraced by leading companies worldwide as the standard for measuring and improving customer loyalty. Respondents were also asked to pick their 'best' and 'worst' performing sectors in terms of Customer Service.

Also Des Doris from Alchemy Events previews the inaugural Irish Media Awards which take place on March 31st.

Direct download: Podcast_147.mp3
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