Sat, 22 January 2011
Interviews with John Slyne from Europe's leading Content on Demand company, Populis - which has its European HQ in Dublin. John talks about the recent launch of the brand name Populis ( the company was previously known as GoAdv ) - and discusses trends in media consumption ( about 60% of media is search based demand). The company adopts a scientific approach to track what people are searching for on the internet and produces numberous blog to cater for these interests. Among their primary blogs are Excite and Better Deals.
Cormac Mc Alinden talks about the launch of MediaStreet.ie which replaces the MAPS media directory. In addition to all the content that existed on the MAPS directory, Cormac discusses how the new website plans to develop engagement with the Irish marketing community via news and blogs.