Sat, 18 September 2010
In this marketing podcast an interview with Luke Abbott.
Luke is a Social Media Specialist with Neworld Associates in Dublin. His first use of working in social media was in 2005 promoting gigs, events and festivals through Myspace, later Youtube and Facebook. In 2009 he completed a Masters in Marketing in WIT, and awarded student of the year for his dissertation ‘An Investigation of Marketing On Social Networking Websites’ – looking at why consumers engage in social network marketing and what they expect from it. He currently writes two blogs, the first looks at interesting marketing concepts on and offline http://www.mrlukeabbott.com, and the second is the Neworld blog which has a focus on social media http://blog.neworld.com.