The Persuaders Marketing Radio Show & Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this podcast, guest presenter, Roisin Ni Mordha interviews...

 

Owen Connolly Founder of Connolly Counselling Centre (by phone)
Discussed are ;
·      Link between physical and mental health – brain function
·      Are people taking better care of their health?  Health is wealth! 
·      Expansion of Centre
 
Ulrika Gervais - Sales and Marketing Director at Beacon Pharma
Discussed are;
·      Setting up a business during a recession 
·      How do you select the products you bring in? 
·      What are the products/brands you represent/ 
·      What do you see are the challenges for business? 
·      Where can people find out more about the products and where to get them? 

Dr Günter Schmidt - Scientist and CEO Cambridge Theranostics (Biotech company is an offshoot of Cambridge University)
Discussed are;
·      Brand names – how do you pronounce them?! Ateronon (Lycopene/aka “Tomato Pill”)
·      How much time is spent on R&D?
·      Clinical trials?  Harvard Medical School in Boston and Addenbrooke’s Hospital in Cambridge
·      How difficult is it to get approval with food supplements over a pharmaceutical?
·      What do you see are the challenges for business? 
·      Where can people find out more about the products and where to get them? 
·      
New brands?

Direct download: Persuaders_23rd_July_10.mp3
Category:general -- posted at: 6:35pm EDT

In the second of the programmes with guest presenter Roisin Ni Mhordha the interviewees are:

Roger Hopkinson - Head of Locum Consulting, Ireland (by phone from London)

Discussed are
·      Who is Locum?  
·      What does Locum do?  What is Destination Branding?
·      How does it work?  What does it entail?  
·      Case studies
 
 
Rachelle O’Brien - Sales and Marketing Manager at Burlington Hotel, Upper Leeson Street, Dublin 4
Discussed is;
·      Rebranding of The Burlington Hotel
·      Celtic Rising
·      Rejuvenation of Hospitality Industry
·      The future

Direct download: Persuaders_9th__16th_July_10.mp3
Category:general -- posted at: 5:55pm EDT

In this podcast, guest presenter Roisin Ni Mhordha has two guests in-studio...

 

Eoin Doyle - Founder and owner of The BrookLodge Hotel & Wells Spa, Macreddin, Co Wicklow
Discuss;                                                                                   
·      Awards - Georgina Campbell Hotel of the Year 2010
·      Armento Italian Farmer’s Market (Armento connection) on Sunday 
·      Strawberry Tree Organic restaurant
·      10th year anniversary - What’s the secret of your success?
·      Wells Spa
·      Evolving in a competitive industry
 
Ian Tucker - Co-founder and manager of The Exchequer, Exchequer Street, Dublin 2
Discuss;
·      1st year in business – setting up in a recession
·      Awards – Best Gastro Pub Dublin & Ireland 2010 – does it/has it made a difference
·      What makes The Exchequer the Best Gastropub
·      Celebrities
·      The future

Direct download: Persuaders_2nd_July_10.mp3
Category:general -- posted at: 5:24pm EDT