No. 9: Advertising and Branding Insights

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Advertising insights from John Fanning, Chairman of Mc Connells Advertising and a veteran of the Irish and UK advertising industry for over 40 years. John discusses his early career in advertising and his take on the challenges faced by the sector today. As someone with a passionate interest in the process of branding, John explores the challenges faced by small indigenous players in the face of a globalised marketing communications assault. John Fanning's musings on branding can be reviewed at Mc Connells Advertising Branding Papers

 

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