The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Sponsorship Trends

A special podcast on the topic of sponsorship trends. In an extended interview with the Managing Director of Onside Sponsorship, John Trainor, we discuss a recently completed survey the company completed among Irish sponsors and rights holders. We examine growth areas for sponsorship such as airlines, energy and gambling sectors. The change in legistation governing alcohol sponsorship is also explored, as is the general attitudes among the public towards sponsorship.

Direct download: Persuaders_25_Jan_13.mp3
Category:general -- posted at: 11:40am EDT