Sun, 9 December 2012
Joining me was Declan Tully, Adforce.ie, Maeve O’Gorman from Mindshare and Dave O’Sullivan from Ignition. We discussed the new Shazam enabled TV advert for Volvo that was launched in Ireland. Media engagement company Shazam, in conjunction with Adforce.ie, is to unveil the first TV ad in Ireland enabled by its technology on behalf of automotive giant Volvo.
The new ad is claimed to be the only advertising solution of its kind in the Irish market, and the Shazam for TV service is attributed with enabling brands and agencies to incorporate a second-screen experience into their ads, leveraging recent trends in media multi-screening to engage active consumers and key brand influencers. We also discussed the Early Bird event from Mail Media Unit where the guest speaker was Casper Stylsvig, global sponsorship director of Manchester United.