The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Podcast 75: Qualitative Research podcast Interview with Colm Carey from The Research Centre where we discuss the trends in qualitative research, practical qualitative research case study examples such as Bulmers marketing, and the rational and emotional drivers of purchasing behaviour.

Timelines:

1'21" Talking about The Research Business

2'24" The emotional part of purchasing

5'35" The characteristics of qualitative research

9'10" Engaging customers

15'20" Barry's Tea and Bulmers cases

21'00" Involving senior management in the research process

Direct download: Colm_Carey_b.mp3
Category:podcasts -- posted at: 7:08am EDT