Sat, 2 August 2008
Interview with Colm Carey from The Research Centre where we discuss the trends in qualitative research, practical qualitative research case study examples such as Bulmers marketing, and the rational and emotional drivers of purchasing behaviour.
1'21" Talking about The Research Business
2'24" The emotional part of purchasing
5'35" The characteristics of qualitative research
9'10" Engaging customers
15'20" Barry's Tea and Bulmers cases
21'00" Involving senior management in the research process