The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
Podcast 66: Branding Case Study : Recruitment Agency Prosperity It's official - the Boomtown Rats had it completely wrong. Well, if Irish marketing recruiters Prosperity have their way. Working with branding consultancy Gospel TM the company have developed a bold communications message built around the proposition that the route to happiness firstly lies in being happy in one's career. The theme of 'happiness' in all its manifestations has provided Prosperity with a rich vein from which to mine persuasive messages across all media platforms. Listen to my discussion with Gary Mullen from Prosperity and Marty Wright from Gospel TM to find out more.....
Direct download: Podcast_66.mp3
Category:podcasts -- posted at: 4:44pm EDT