Podcast 134: Destination Branding - Locum Consulting

In the second of the programmes with guest presenter Roisin Ni Mhordha the interviewees are:

Roger Hopkinson - Head of Locum Consulting, Ireland (by phone from London)

Discussed are
·      Who is Locum?  
·      What does Locum do?  What is Destination Branding?
·      How does it work?  What does it entail?  
·      Case studies
 
 
Rachelle O’Brien - Sales and Marketing Manager at Burlington Hotel, Upper Leeson Street, Dublin 4
Discussed is;
·      Rebranding of The Burlington Hotel
·      Celtic Rising
·      Rejuvenation of Hospitality Industry
·      The future