The Persuaders Marketing Podcast : No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast

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Fri, 15 June 2007

No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast

No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast

A second special Persuaders Marketing Podcast recorded at Day 2 of the ESOMAR Worldwide Multi-Media Measurement conference ( WM3) held in Dublin from 4-6th June, 2007.

This podcast features speakers talking about the Project Apollo single source measurement project in the US and the Touchpoints project in the UK, as well as a conference summary by Chairperson Steve Harrison.

Direct download: WM3podcastb_1.mp3
Category:podcasts -- posted at: 8:24pm EDT