The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 
No. 35: Joseph Jaffe New Marketing Interview


A wide ranging interview with Joseph Jaffe, President and Chief Interruptor of Crayon - a company dedicated entirely to New Marketing.The company launched in October 2006. The Crayon launch occurred simultaneously in the real world and in the three-dimensional virtual world of Second Life. Joseph Jaffe, is the author of the bestselling book Life After the 30-Second Spot (Wiley) and former Director of Interactive Media at TBWA\Chiat\Day and OMD USA. Jaffe is the company president.


The Persuaders is proud to be the Podcast Partner of Search Marketing World, which takes place in Dublin on March 21st.

Direct download: no35.mp3
Category:podcasts -- posted at: 4:29pm EDT