The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing tools. 

Plus an interview with Vincent Forde, winner of the Accenture Ireland Leaders of Tomorrow completion, along with some of the other finalists.

Direct download: 15_April_2016_.mp3
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In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Yet Undaunted. Europe's economic issues – a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe's travel landscape.

Live in studio I'm joined Kevin O'Shaughnessy, founder of Indigo and on the telephone by Charlie Osmond from Triptease.

Direct download: Persuaders_8th_april_2016.mp3
Category:general -- posted at: 12:56pm EDT

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.

Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just been announced as Ireland's representatives in the film category of the Cannes Young Lions competition, as part of the Cannes Lions International Festival of Creativity 2016.


Finally there is an interview with Oisin Brown, who is a former binman and who is celebrating the launch of his second book ‘The Binman’s Guide to Marketing’ this week. After the success of Oisin’s first book ‘The Binman’s Guide to Selling’ which climbed to No. 3 in the Amazon Bestseller list in 2013, Oisin has launched a collection of Top marketing inspirations & ideas from branding, social media, PR and digital marketing to traditional media that will help business owners and marketers increase sales.

https://soundcloud.com/dcfm-1032/the-persuaders-1st-april-2016?in=dcfm-1032/sets/the-persuaders-1

Direct download: T002_20160401.mp3
Category:general -- posted at: 5:56pm EDT

In this podcast a first look at this year's ARVR Innovate Conference taking place on 28 April in Dublin's Croke Park Conference Centre.

Speaker are Yoni Nevo- Founder and CEO of AR Retail Specialists Cimagie and founder of iTagged, Keith Jordan.

Direct download: T001_20160325.mp3
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In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:

What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York .

Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming. 

We also explore...

- The digital advertising landscape and how it's evolving: how media organisations are bringing a collective offering to advertisers with wider reach and premium content.
- Adforce's end-to-end service and how ad agencies and advertisers are responding
- Trends in Digital Audio advertising: how it is the 'next frontier' in advertising, the opportunities for the radio industry, the ad formats you can deliver, the captive audience and stats around the audience for digital audio

Direct download: Persuaders_18th_March_2016.mp3
Category:podcasts -- posted at: 12:55pm EDT

In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and marketing. The event was held at Core Media.


Interviewed were  Gráinne Dilleen – Kinetic and Emer Moran – The Irish Times, and I was joined by telephone by Su Duff, Head of Business Development at AAI

Kevin Branigan, CEO of Radio NOVA 100.3FM is also interviewed by me at the start of the show profiling the Radiothon that the station are hosting on the 18th and 19th of February.

Direct download: Persuaders_5_Feb_2015.m4a
Category:general -- posted at: 2:19pm EDT

In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo.

And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of ConnGregation 2015 celebrating its third year.

Direct download: Persuaders_27_Nov.mp3
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In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are:

How has the cinema as an advertising product performed in 2015; new tech and its impact digital  what does it allow from an advertisers perspective. Blockbusters drive demand - what are Wide Eye Meda expecting to do good business?
 

Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their recent research in the following areas:

Retail and Christmas Shopping; how the discounters are holding market position, what's happening to online shopping versus 2014, planning cycles for Christmas, and gifting patterns across various demographic categories.

Direct download: WideEyeMedia.mp3
Category:general -- posted at: 12:43pm EDT

Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality.

In this podcast a series of interviews conducted at the event including:

Shadow Technologies - user review data aggregation ( 1'00")

KNOQ - content delivery platform - location specific ( 3'40" )

UniTuition - connecting students with tutor (6'45")

9Sharp - making the CV redundant (9'40")

Meeting Mole - B2B communications (12'45")

@Eventerprise - creating a marketplace in the events sector (14'50")

Vagoo - premium secure video content platform with analytics (21'55")

Modern Democracy - enabling software for electoral professionals (23'35")

StartPlanet- non-profit organisation supported by Invest Northern Ireland (25'45")

 

Direct download: Persuaders_6_Nov.mp3
Category:general -- posted at: 2:10am EDT

Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc Niall Corcoran...among the topics discussed were: What was the strategic issue behind the decision to rebrand?How long was the process and what were the challenges to communicate this internally, and how did you address this?

Also there is a report from the recent HSMAI Europe Marketing conference held in the Gresham Hotel Dublin. Interviewed are Lennert de Jong from innovators in the hotel sector, Citizen M, and Ingunn Hofseth from HSMAI Europe talks about a number of initiatives the organisation is undertaking.

Finally Conor Lynch from Connector 360 reviews this year's Huawei Instagram Snapys awards - rewarding excellence in Instagram imagery and marketing.

Direct download: 30_Oct_2015.mp3
Category:general -- posted at: 3:55pm EDT