The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective

In this podcast an extended interview with Ronan Kinahan,  the head of Eyeful Ireland (a sister co. of Vibe Training & Presentations)


With a studio of 12 full time slide designers based in the UK, the companty create presentations for a host of clients globally

In the podcast we discuss the science behind presentation recall


Engagement is a big problem for all types of presentations nowadays which is compromising recall. 



Among the issues we will address will be how PowerPoint is often used incorrectly, software alternatives pro’s & cons / video best practice / RECALL method > VARS / Messaging problems / Reading v presenting to audience. Ronan is offering a number of companies the opprortunity to have a complimentary presentation seminar - contact him on


At the start of the show I am joined by Steve Dann, founder of Amplified Robot and keynote speaker at the  European Augmented Reality Marketing Conference, taking place in Dublin on April 29th, 2015. In our interview we discuss the current state of play in AR and also its sister technology Virtual Reality.

Direct download: Persuaders_10_Apr_15.mp3
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In station interview with Jimi McGrath, Account Director at Rothco about the AIB documentary #TheToughestTrade - the first documentary produced by Rothco. There is also pre-recorded interview with Matt Cooper (Founder) and  Laura Swinton ( Editor )  of Little Black Book Online.
Direct download: Persuaders_3_Apr_15.mp3
Category: -- posted at: 1:57 PM

In this podcast we take a look at emerging trends in video marketing. In the week when Twitter launched Periscope we became the first Irish radio show to broadcast live using this new channel. 

In studio I was joined by Russell Keating, Market Engagement Manager for Sony Ireland and Diarmaid Mac Mathúna from Agtel.Russell is responsible for account management of key global sales accounts in Ireland and also manages generic marketing, advertising and PR for Sony Ericsson Ireland.

Diarmaid leads the digital and video projects team at Agtel. He is as an award-winning producer/director and he's also a Sunday Independent Top 30 Business Tweeter. 

Direct download: Persuaders_27Mar.mp3
Category:general -- posted at: 10:05 PM

In this podcast there are interviews from an evening event hosted by the French tourism promotion agency - Atout France. Speakers from Nantes and Normandy Tourism outline the various attractions on offer to Irish visitors in 2015. 

And An Post's Gavin Fox discusses the strategies available to businesses to use Direct Mail as part of their overall marketing strategy. In the podcast he discusses the innovative Senses campaign that the company ran to showcase the fleibiltiy that the medium offers.

Direct download: Persuaders_20_March_15_2.mp3
Category:general -- posted at: 9:36 PM

In this podcast guest presenter Dave O'Sullivan from Ignition Integrated Ideas People --- he is joined  by Siobhan O'Connell Marketing Director of Business Plus Magazine and Fiona Heffernan, Head of Direct Mail at An Post to preview the big Irish marketing awards taking place in May - the AIM All Ireland Awards from the Marketing Institute and the An Post Marketing Awards. Among the brands reviewed are Eircom, Electric Ireland, Tesco Ireland, Musgraves, Lidl Ireland, Irish Distillers, Liberty Insurance and Kerry Foods.

Direct download: Persuaders-DCFM-1pm6Mar2015.mp3
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In this podcast an extended interview with Kevin Rowe, whose company -KR Events - has become the leader in designing and implementing the Strictly fundraising event for numerous sporting and charity groups in Ireland. In the podcast we discuss how he started the company, the success of the Strictly format, and how he markets his business. 

Also, by telephone I am joined by CEO of IAPI, Tania Banotti, who discusses the new initative to foster creative talent in Ireland, where four young creative will get the chance to take part in the Cannes Lions Festival.

And Mick O'Keefe previews the Irish Sponsorship Summit, taking place on February 26th.

Direct download: Persuaders_20_2_15.mp3
Category:general -- posted at: 9:18 AM

This podcast has two interviews. In the run up to the forthcoming European Augmented Reality Marketing Conference on April 29th, we speak to Keith Jordan, founder of iTagged who are conference Silver Sponsors. We discuss Keith's business background, and the story of the foundation of iTagged, a leading company in the augmented reality space. The evolution of agumented, virtual and now mixed reality are the subject of discussion too.

The podcast also features an interview with Tom Ponsonby from Tom discusses the company's services and trends that are happening in website management.


Direct download: iTagged.mp3
Category:general -- posted at: 7:09 AM

In this podcast there are three interviews:

David Glynn tells us about the background and details on the OMiG Digital Summit in Galway.

Kathy Troy, Senior Planner, from MCCP takes us through the agency's top marketing trends for 2015.

James Corbett from SimVirtua discusses the impact of the announcement of Microsoft's foray into the exploding Augmented Reality space with the launch of HaloLens.

Direct download: T026_20150123.mp3
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In this podcast I have a wide-ranging interview with Niamh Bushnell who was recently appointed as Dublin's first ever Start-up Commissioner. Among the topics I cover are: What does the role entail - who is funding it - what are Niamh's hopes for how the role might evolve?

Dublin has been incredibly successful in attracting so many of the world's top ICT companies to locate their European HQ here -how can that be exploited to ensure a vibrant eco-system of start-ups?

What are the barriers to start-ups that you are hearing about? Financial / Infrastructural / Training / Networks etc.

Plus I pay a visit to the Irish Whiskey Museum to sample the capital's newest visitor attraction and learn more about the marketing strategy behind it.

Direct download: T001_20141205.mp3
Category:general -- posted at: 8:12 PM

In this podcast there are two interviews:

Fenella Fay, Head of Marketing Communications Meteor discusses the  Meteor ‘Christmas Unlimited' campaign featuring Nicholas St Wenceslas: misanthropist, Christmas magnate and 
CEO of Christmas LTD – a “Gordon Gekko” – and the star of the 
new campaign Extensive digital aspect of the campaign 

Rebecca Markey, CEO of IFP media and Deputy Chairman of Magazines Ireland discusses the issues they deal with; objectives of 
the association, The Irish Magazine Awards, and challenges to the industry – moving from print into digital; retail; postal costs; VAT rates etc.

Direct download: 12_December_14.mp3
Category:general -- posted at: 9:50 PM