Chief Technical Office of SocialMedia.ie is my guest on this edition of The Persuaders Marketing Podcast. Barry and I discuss a number of critical issues facing companies doing social media marketing. The link between software developers and marketing professionals is discussed. 

In this interview founder and MD of Zoodigital discusses some case studies in digital marketing with particular strategy angles: 

European Commission - raise awareness of the benefits of the EU for young people

European Commission - raise awareness of funding for Sicence and Innovation

#Tweetsinspace

http://www.zoodigital.ie/thats-us-on-the-telly/

Brand positioning / loyalty

innocent smoothies:

The goodness HQ

http://www.zoodigital.ie/innocent-goodness-hq/

Innocent goodness juicer:

http://www.zoodigital.ie/the-innocent-goodness-juicer/

We also take a look at how Unilever Ireland used Augmented Reality as a means of showcasing a deoderant product in a retail context.

At the start of the podcast there is an interview with Lydia Rogers from Connaught Gold who discusses the recently launched integrated campaign for that brand.

In this podcast I'm joined from Amsterdam by Kerrie Finch, Managing Director of Finch Factor talking to us about PR Salon event that Finch Factor organise and also speaking to me is Francesco Condorelli, the CEO of CraftenAmsterdam 2013, the first of its kind.

David O'Leary, Chair of the APMC, is in studio to talk about their forthcoming awards and the state of play in the sales promotion sector.

A special podcast to discuss the issues in managing Agency / Client relationships. Guest presenter, Pat Mannion, from JC Decaux is joined by Dave O'Sullivan from Ignition marketing consultants and Mark Byrne from Brand Union branding consultants.

At DMX Dublin 2013, welcomed over 600 delegates to an action-packed day with a world-class conference agenda.

DMX Dublin is powered by The Marketing Institute, the professional body for marketing people and the voice of marketing in Ireland for the last 50 years. This podcast features a number of interviews with attendees and keynote speakers including Teddy Goff, head of the digital marketing activity for the Obama re-election campaign.

Conor Byrne Head of Digital at The Dialogue Network about Social Media Marketing disasters such as Mc Donalds and Starbuck's to Taco Bell and the lessons for marketers....plus Dale Longmore from Brand Social is in studio to discuss some of the emerging social media tools such as Thumb, Vine and Pheed.

In this podcast an interview with Barry Hand, Marketing Manager of GrabOneEscapes.ie about marketing a business via coupon deal websites....GrabOneEscapes.ie are part of the INM Group and feature travel offers. Also Stephen Conmy from TheAppys.ie and DigitalTimes.ie tells me about the GSK App-cademy 2013. The GSK App-cademy is about bringing software development leaders and third level students together. The goal of the GSK App-cademy is to promote mentoring, positivity and jobs in app development.

In this podcast guest presenter Colin Lewis takes the reins addressing two topics.

The first topic is about how to brief and deal with digital agencies, with Dave Douglas, MD of ebow, a Dublin digital agency, discussing among other things, responsive design specification, how digital marketing is really the same as traditional marketing, and the discussion on budget. Among the case studies discussed is a recent one they did for Safefood using infographics.

In the second part of the podcast there is a discussion  The Future of Newspapers in a Digital World, with Chris Lawson, the former Director of Content Sales & Marketing, Guardian News & Media. Among the talking points are the dangers of cannibalsation for publishers going digital, paywall vs non-paywall models - the solution of how to package the content in an efficient way is also discussed. The example of the travel and music sections are discussed, and the company's approach to move beyond mass marketing to individual, data driven, customer communications. Chris will be a keynote speaker at the digital marketing conference DMX Dublin on March 13th.

In this podcast we're trendwatching with Lead Analyst from Trendwatching.com - David Mattin. 2013 has been described as the perfect storm of necessity and opportunity - in this podcast we review in detail 5 of the key consumer trends identified by Trendwatching as crucial to follow in 2013. The full report, with analysis on 10 trends in total, can be accessed HERE.

Also interviewed is Jill McGrath, CEO of TAM Ireland, whic previews a forthcoming AAI Toolkit Seminar on the 26th February  ' How shoppers behaviour is changing and the role that price, promotion and advertising strategies play in this'. We discuss how the recession has impacted on consumers' retail shopping habits, and whether this marks a fundamental shoft in behaviour.

In this podcast an interview with Orlaith Blaney, Chair of IAPI, and CEO of McCann Dublin, in the run up to a forthcoming seminar on Getting More from the Client Agency Relationship, discusses the pitch process from advertising agency perspective. Among the topics we discussed were the Public Sector procurement process in relation to advertising, the importance of the advertising pitch presentation itself, and the extent to which to which advertising is becoming more global in nature leading to a squeeze on advertising agencies. 

Also Digital Marketing Institute boss, Anthony Quigley, is in studio to run through some trends in mobile marketing, the continued importance of search, the nature of app useage, and the general infancy of the sector, and the launch of Free WiFi in Dublin.