The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

Guest on the show are Paul Dervan from Full Tilt Poker and Conor Byrne from Simply Zesty. In the show we explore the Anatomy of a Winning Marketing Case-Study' , namely the winning entry in the eCommerce category at the 2015 All Ireland Marketing Awards.
We discuss the brief set by the Full Tilt team to their agency Simply Zesty, and the overall importance of process for agency. The specific challenges of marketing in the online gambling space are explored with some candid insight by both my guests.

Direct download: Persuaders_25_June_15.mp3
Category:general -- posted at: 6:43 PM

In this podcast we interview three of the students on DIT’S MSc Advertising course - Alison Tilly, Emily Clonan and Danny Cullen.The students recently presented their end of year pitch which took place in DIT Aungier Street on June 4th. The evening saw two teams present their campaigns for clients The Irish Times and TV3’s Red Rock. Alison Tilly, Emily Clonan and Danny Cullen. We discuss the account management, creative and media challenges in addessing their cleints' briefs.

And by telephone I am joined by Eimear Faughnan, from Kantar Media TGI about some rescent research they have conducted digital and mobile markeitng trends.

Direct download: Persuaders_12_Jun15.mp3
Category:general -- posted at: 2:43 PM

A show deicated to revireing the APMC STAR Awards held in April 2015. The awards are a showcase of the best in Irish sales promotion campaigns. The annual APMC promotional marketing Awards have, over the last twenty-two years, helped to raise standards in sales promotion and promotional marketing. Just as importantly, they publicise the contribution which promotional marketing makes in helping a broad spectrum of companies achieve their marketing objectives. The APMC Star Awards provide the opportunity for promotions to be compared and judged by a panel of expert judges.

The guests for thsi special show are:

Peter Mahon, Managing Director, The Delta Group – and one of our panel of judges for the 2015 APMC Star Awards.

Richard Johnson, Director of Pulse Group and Board Director with the APMC. Richard also sits on the Board of the IMC (part of the EACA) on behalf of the APMC.

Paddy Daivs, Account Director with Imagine Marketing.

Direct download: Persuaders_5_June_15.mp3
Category:general -- posted at: 5:45 PM

The ICAD Awards are an opportunity for Ireland's creative talent in advertising and design sectors to showcase their best talent. Among the Gold winning campaigns for 2015 was that created by 8020 for their client, The Immigration Council.

 

Plus we explore the challenges of marketing to the older customer with founder of 20Plus30 Dick Stroud.

 

We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
TWe’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
We’ve just launched a new campaign on Tinder on behalf of the Immigration Council of Ireland to create awareness about sex trafficking in Ireland. It’s one of the first campaigns globally of this nature on Tinder, and raises awareness about the crimes behind sex trafficking and prostitution using Tinder profiles to tell stories about victims of trafficking. There are a large number of these profiles live on Tinder at the moment and feedback from people viewing has been great so far. - See more at: http://www.eightytwenty.ie/blog/tinder-sex-trafficking-campaign-immigration-council/#sthash.TkQI2jog.dpuf
Direct download: Persuaders_29th_May.mp3
Category:general -- posted at: 3:31 PM

Live in studio in this podcast we talk to Colin Lewis, Director or Marketing bmi British Midland Airlines, and there is also a report from the Phocuswright Europe conference held in Dublin....

Read more:

Colin Lewis and myelf discuss a number of issues -  the comparison between marketing in the UK and Ireland, and how marketing technology is evolving and how the marketers of the future need to get up to speed quickly.

About Colin Lewis:


Colin is the Director of Marketing for bmi - British Midland Airlines - working in the UK and, indeed, commuting there. Colin held senior marketing roles in huge UK brands such as 118 118 Directory Enquiries and Thomas Cook

Colin has just been selected as one of the UK's top marketers, as he has been chosen as one of Marketing Week’s 2015 Vision 100 – the 'brightest, best, most visionary Marketers in the UK in April 2015. In 2009, Colin was voted 'Marketer of the Year' in Ireland, and is a Fellow of the Marketing Institute of Ireland. Colin has an MBA and MSc degrees.. He is the Founder and Programmer of DMX Dublin digital marketing conference.

And at the start of the podcast, a report from the recent Phocuswrigt Europe conference; the event is  fast gaining a reputation as Europe’s  premier conference for high level travel executives to understand what’s happening in the business...and for new tech start ups to get on the radar. In the podcast I speak to the winners and runners-up in the European Travel Innovator of the Year Award at Phocuswrite Europe, respectively Charlie Osborne, from Triptease, and Kevin O'Shaughnessy from Indigo.  At the start of the podcast I speak to keynote speaker Marco Ryan, Chief Digital Officer of Thomas Cook Group....The company  is a vast organisation which is strongly vertically and horizantally integrated offering numerous opportunities to interact with their customers...I begin by asking Marco to outline the advantages and disadvantatges of having so many touch points.

Direct download: Persuaders_22nd_May.mp3
Category: -- posted at: 7:55 PM

In this interview we have an extended discussion with founder of Irish travel company ClickandGo.com which celebrates five years in business this month. Paul and I discuss a wide ranging set of issues, including the history of the company, online buying behaviour, the role of social media and public relations in marketing a travel business.

Plus Patrick O'Donoghue, MD of the Gleneagle Group tells me about a new initiative The Learning Resort, which seeks to position Killarney as a location for learning experiences. The Learning Resort will welcome internationally renowned Master of Story-Telling, Robert McKee on May 22nd.

Direct download: T010_20150515.mp3
Category:general -- posted at: 7:36 AM

In the run in to the Phocuswright Europe Conference taking place in Dublin from 12-14 May 2015, we have a special edition of the show featuring...
 
Tony D’Astolfo, Managing Director, Phocuswright. Tony assumed leadership of Phocuswright in July 2013. A travel industry veteran, he is an accomplished executive with rich expertise in travel and technology and a passion for moving the industry forward

 

Mike Webster, Co-Founder and CEO, Mobacar. Based in a small town in the west of Ireland, Mobacar is testimony to the abilily to scale a business on the web from anywhere - Mobarar is an online car rental distribution company employing over 30 people and was winner of last year’s Travel Innovation Summit Europe.

 

Dermot O’Connor, Boxever's VP of Engineering and co-founder. Dermot is involved with Phocuswright’s Young Leaders Summit- an exciting development program for travel industry leaders under the age of 35 http://www.phocuswrighteurope.com/young-leaders-summit-at-phocuswright-europe – this program has run very successfully for 4 years for the U.S. Conference and is debuting the European program this year in Dublin.
 
In the podcast, as well as previewing the various elements of the conference we take a more general look at some travel and tourism issues including destination branding, social media influences, mobile tech and travel, and disruptive innovations in travel.

 

 
Direct download: 8_May_15.mp3
Category:general -- posted at: 7:18 PM

In this podcast a feature interview with Zara Flynn, who is managing director of new agency Guns or Knives, which is part of the wider Rothco group. Now in business for 20 years, Rothco has grown to become Ireland’s top independent creative agency with an enviable client list. Three years ago Flynn helped  Rothco to help develop Rothco Social+. which has now metamorphised into the new entity. In our interview we discuss how brands are increasingly turning to experiental types of strategy to foster and cement relationships with customers.

Also we are joined by telephone by Brian Sweeney from The People Group to review the marketing recruitment scene in 2015 - a buoyant sector is experiencing key shortages in the digital sectors in particular.

Direct download: 17_April_15.mp3
Category: -- posted at: 6:16 PM

In this podcast an extended interview with Ronan Kinahan,  the head of Eyeful Ireland (a sister co. of Vibe Training & Presentations)

 

With a studio of 12 full time slide designers based in the UK, the companty create presentations for a host of clients globally

In the podcast we discuss the science behind presentation recall

 

Engagement is a big problem for all types of presentations nowadays which is compromising recall. 

 

 

Among the issues we will address will be how PowerPoint is often used incorrectly, software alternatives pro’s & cons / video best practice / RECALL method > VARS / Messaging problems / Reading v presenting to audience. Ronan is offering a number of companies the opprortunity to have a complimentary presentation seminar - contact him on rkinahan@eyefulpresentations.com

 

At the start of the show I am joined by Steve Dann, founder of Amplified Robot and keynote speaker at the  European Augmented Reality Marketing Conference, taking place in Dublin on April 29th, 2015. In our interview we discuss the current state of play in AR and also its sister technology Virtual Reality.

Direct download: Persuaders_10_Apr_15.mp3
Category: -- posted at: 8:36 PM

In station interview with Jimi McGrath, Account Director at Rothco about the AIB documentary #TheToughestTrade - the first documentary produced by Rothco. There is also pre-recorded interview with Matt Cooper (Founder) and  Laura Swinton ( Editor )  of Little Black Book Online.
Direct download: Persuaders_3_Apr_15.mp3
Category: -- posted at: 1:57 PM