Content Led Marketing & Building Marketing Leadership

In Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and survey on Content Led Marketing trends.

Among the topics we explored are: How do you define content led advertising? How many years has the survey been running? How has proportion on content-led advertising changed since last survey in 2020? We also explore the issue of brand safety --what exactly is brand safety in this context? And we preview the World Media Awards which are now accepting entries.

In Part 2 of the podcast, starting at 17 minutes in, I talked with leading marketing author and consultant, Thomas Barta. Thomas is one of the world's foremost thinkers, speakers and writers on the subject of marketing leadership. A former McKinsey partner, he co-authored the path-breaking leadership book 'The 12 Powers of a Marketing Leader' and has consulted for some of the world's most prominent brands. In our interview we explore how marketers can build their leadership capabilities among other C-suite executives.

Thomas has a number of practical suggestions to do this. We also discuss the popular Marketing Leadership Masterclass that has begun to run in an e-learning format. marketingleadershipmasterclass.com/

Presenter: Alex Gibson
Producer: Kamila Lewandowska