Sun, 9 December 2012
In this podcast an interview with Anne McCoy National Fundraising Manager for SVP Society of Saint Vincent de Paul. We discuss their Christmas Appeal including the messaging strategy behind their television campaign. The role of social media in developing strategies for youth audiences in particular is also explored.
Also interviewed in the show is Kara Maher, founder of innnovative upmarket designerwear hire company, Frock n Fabulous