The Persuaders Marketing Podcast
Marketing Podcast - marketing case studies, marketing tips, digital marketing, great marketing insight, independent perspective
 

In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie

Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We discuss the themes developed by some of the more popular writers in the area including:

Thinking, Fast and Slow. Daniel Kahneman

Predictably Irrational. Dan Ariely

Nudge. Richard H. Thaler and Cass R. Sunstein

Drive. Daniel H. Pink

Direct download: Persuaders_8_Aug_14__Behavioral_Economics.mp3
Category: -- posted at: 12:03pm EDT